What do you do if you want to promote and publicize your product and you're not a recognized authority? Easy. You get someone who IS a recognized authority to write what you tell them to or ask them to lend their name to an article you wrote.
In the following NPR podcast, http://www.npr.org/templates/story/story.php?storyId=89695722&sc=emaf commentator and physician Douglas Kamerow tells us how the pharmaceutical industry does this very thing all the time by arranging for guest-authored or ghost-authored publications. Kamerow estimates that 10 to 15% of articles in the medical literature are guest authored or ghost authored! It's worth a 4-minute listen.
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